Marketing & Advertising
Activate psychographic targeting in a privacy-first world. Simulate message resonance across thousands of agent profiles before spending capital on live ad networks.
Privacy-First Targeting
Tiresias maps target audiences to academic Big Five distributions, allowing you to build highly resonant campaigns without collecting toxic behavioral data.
Core Capabilities
Post-Cookie Psychographics
Model target audiences without relying on tracking pixels, IP scraping, or intrusive third-party cookies.
Messaging Lift Simulation
Test copy, layout, and creative variants against simulated agent cohorts to project conversion changes before launch.
Archetypal Customization
Auto-segment copy variations to align with distinct OCEAN profiles (e.g. framing safety features for high-neuroticism, innovation for high-openness).
Why Pre-Launch Simulation Matters
Modern A/B testing is expensive and retrospective—you find out what worked only after burning budget. Tiresias lets you run thousands of A/B tests in a virtual sandbox before launch. By simulating how different psychographic segments react to narrative framings, you can refine your message and focus your ad spend only on the highest-probability combinations.