Research
Research Blog·September 2026
In our simulated populations, a trait's discrimination on behaviour flips sign with the situation — extraverts say yes more in some rooms and less in others. A model in which personality reaches behaviour only through intervening machinery predicts this before a questionnaire is built. In-simulation results.
Read moreWhitepaper·June 2026
A retrospective validation study simulating county-level vaccine uptake and compliance during the COVID-19 pandemic, achieving an equal-county Pearson r = 0.86 and population-weighted r up to 0.93 against ground-truth CDC and NYT outcomes.
Read moreWhitepaper·April 2026·Media & Entertainment
Why psychographic modelling outperforms behavioural data in entertainment investment — and what that means for greenlight, M&A, and catalog decisions.
Read moreAnalysis·April 2026·Media & Entertainment
The Night Circus has been in development at Summit for fifteen years. Psychographic simulation identifies why every adaptation attempt stalled — and what the adaptation must not change.
Read moreAnalysis·April 2026·Media & Entertainment
Hyperion has been in development for a decade. Psychographic simulation identifies which of the seven pilgrims to open with — and why moderating emotional intensity is the wrong call.
Read moreNews·March 2026
We've been accepted into NVIDIA's global startup accelerator for AI companies. Here's what it means for our work on psychometric recommendation.
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